B2B SaaS platform based on
anti-detect browser technology
Product design
My main goal is to design new product functionality and improve the existing interface to drive growth and retention. During my time at the company, I focused on reorganizing the UX process, creating a simple design system, and organizing continuous research. I worked closely with product managers and engineers in a cross-functional team.
Timeline
Dec 2019-May 2022
Team
Head of Product, Product designer, Product manager, engineers, QA
Tools
Sketch, Abstract, Mixpanel, Confluence, Miro, Usertesting.com
Table of Contents
Quick Edit Sidebar
The user works with browser profiles. A profile has several settings, most of them stay the same for the lifecycle of the profile, but other particular settings are changing quite often. We added a possibility to quickly review and edit the most changing settings, so the users could complete editing without leaving the profile list.
States were described separately.
Improving user activation
Improve the Welcome page to increase the Registered to Paid users ratio.
Usability of switching between multiple accounts
From the continuous research, we often heard from our users about a need to constantly jump between their multiple Multilogin accounts. It was both valid for freelance users who are working with multiple clients, as well as for team accounts, where there is a need for a Team Lead to check the work of their employees.
They mentioned that when working, it's often annoying to log out and type login details for your other account to switch between accounts.
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So we came up with a multiple-account switcher. It allows a user to change accounts and continue to work without distractions. It included switching between multiple logged Multilogin accounts, deleting the unnecessary account from the list, logging in to another account, or creating a new one.
Months after releasing the feature, we learned that almost 25% of team account holders use a multiple account switcher. Among 37% of all users had at least two accounts logged in on their machines.
Designing and implementing dark mode
This project was about creating a dark theme for a desktop application that is visually appealing, accessible, and consistent with the existing design. The key challenges of this project were learning about contract and accessibility principles and dealing with inconsistencies between the design and code.
As a result, we provided users with another comfortable and enjoyable experience when using the application in low-light environments.
Password reset flow redesign
Users' data security has the highest priority, so it is carefully encrypted at Multilogin. Password is an encryption key, if you lose your password, neither we nor anybody else can’t ‘open’ your data undamaged.
The real problem was that by resetting a password, the user can continue to use their subscription, but couldn't use their data. Imagine it like accessing your Instagram account, but not seeing the photos that you posted earlier. It’s better to explain with a crypto wallet analogy if you lose your password and you don’t have your secret phrase – you are out of money!
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During the discovery, we learned about the user journey and emotions, so we knew users were automatically doing a password reset. Quite often users asked for help from the support, determined that their data was damaged, and they would remember their previous correct password.
The reset password flow got updated drastically on the visual and logical levels. I added a new step that required the user to type the phrase ‘Corrupt my data’. By adding it, we expected users to take pause and understand the consequences of their actions.
As a conclusion, the amount of password reset requests decreased by 30%.
Other projects
Mobile applications design
Design for iOS, Android
Producing a podcast
Side project
Want to work together?
If you like what you see and want to work together, get in touch!