Producing a podcast
Side project
About the project
During the pandemic, I started listening to podcasts more often.
I recently moved to Estonia, and I started blogging. I was thinking about how to promote my Instagram page. That is how the idea of recording a podcast was born.
Problem
The world was closed, and everything was happening remotely and online. What topic should I choose, what equipment do I need, what topic to speak about, and how to promote a new show?
Hypothesis
By creating a podcast, I will grow my blog audience.
Discovery
I didn't know much about what's needed to create a podcast. I was also planning to record remotely. I contacted two podcasters to learn more about their setup and searched a lot around blogs and YouTube videos.
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My idea was to invite interesting guests and interviewing them about their education, careers, and pet projects. And my next step in the discovery was market research analysis – Ukrainian podcasts for women about career and self-development.
User Research
I surveyed to understand target audience and learn about their interests and hobbies. I also asked if they were listening to any podcasts. 30% of respondents said they were listening to podcasts and shared their favorite shows.
Definition
I researched devices, remote recording services, and audio editing software. I also created a visual style for promo materials.
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I felt scared a lot to dive into this unknown adventure, but I reached that point where I could not stop doing it.
Episode development
I created a process of how the episode was born. Within eight steps, I was coming from zero to a ready-to-listen-to interview.
Tools that I used
Show promotion
Results and summary
6
platforms
10
episodes
~ 600
minutes of talks
1400+
downloads
Learnings
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Shorter format
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Work with co-host or editor
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Look for partnerships
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It helped me to develop self-confidence and improved my interviewing skills
Afterword
There is no Proactyvna blog nowadays, but Youtube channel still exists.
I am really glad that I had that experience, and I would like to create many more interesting podcasts.
Other projects
Mobile applications design
Design for iOS, Android
Producing a podcast
Side project
Want to work together?
If you like what you see and want to work together, get in touch!