Iām a product manager who designs.
At Wordwall I led product: strategy, OKRs, hiring. I also designed the features, including an AI tool that lifted creations by 2.5% among paid users.
EdTech, Design and Product management
AI case study
Bringing AI into the moment teachers already type: four directions weighed in research, one shipped. Result validated with A/B test.
EdTech SaaS platform
Small, ownership-giving design changes ā like letting teachers colour-code their folders ā turned into measurable retention, proven with A/B experiments.
Cybersecurity / Privacy & Identity Management, Design
B2B anti-detect platform
Cut password-reset load ~30%, shipped the account switcher, and built the design system and research process behind them.
Billing portal for a SaaS platform
Replaced a third-party billing tool with a custom portal ā one login, and the first-party data the business never had.
She really understands the value of continuous discovery ā an expert at user interviews and usability tests, and a great workshop facilitator. Always puts the customer first.
Eight years across SaaS, three principles behind the work, and where design meets product strategy.
A podcast, a Chrome extension, and vzir.shop ā what I build when no one's briefing me.